How do you respond when you scare off a customer with your price? Is there a way to salvage the conversation, especially if you've talked multiple times and had a great consultation?Short answer: You still might be able to succeed, but you've got an uphill battle at this point.
We've all been there. You're super pumped after a great meeting with a potential client, spend a ton of time drafting up a proposal (and let's be honest - it looks amazing), and eagerly await their response. Then it happens. The moment that we all hate in the core of our being...
If we can immediately spot spam and FEEL spammed by a foreign person with bad grammar, why would yours be any different? How often do you ignore your written or verbal communication, saying all the client should worry about is whether you can deliver the product? If you were applying for a job, you would be silly to say the same thing. "Who cares if my cover letter has typos? I have experience and that's what matters!" Wrong.
When it comes to sales, it's important to know the difference between small vs. large sales. In his book Spin Selling, Neil Rackham makes the distinction that larger sales are inherently more complex, sometimes involve more input, and affect more aspects of a business. Smaller sales tend to require less time and can usually be completed by listing benefits of the product or service.
In the spirit of the new year just around the corner, there is one question that is IMPERATIVE to ask yourself:
Is there anything holding you back from making 2017 a phenomenal year in your business?
Proximity tells us a lot about what's going on in a project. Not only should elements be placed together if they belong together; you are responsible for telling the viewer what belongs together by using the principle of proximity. We have to help guide the viewer and avoid confusion.
Alignment is crucial because it directly affects the "balance" of your project. When things are aligned with each other, the piece as a whole looks cleaner and more organized. Most people think of left, center, or justified paragraphs when they think of alignment - and these are really important - but it's best to think of it in a broader sense.
Just as contrast is vitally important to create visual interest, repetition is vitally important to keep our sanity. And both are absolutely necessary for us to easily comprehend what we are viewing. Contrast and repetition are the brother and sister of the graphic design principles, and you have to use both well. They balance each other out, and it's pretty obvious when you have too much of one or the other.
The first principle in graphic design is contrast. Things that look different from one another and add variety are visually pleasing to the eye, and most of us use contrast intuitively. But contrast is more than just making sure something is readable. Psychologically, having an adequate amount of contrast helps us break down and process what we're looking at.
Creating great visuals is not unique to a person, group of people, or field. I constantly encounter people who are tasked with essentially the same thing: deliver your awesome content in a professional, engaging, visual way. I want to help free you from the hours of frustration that I know you have been pouring into that one, tiny, measly project that also happens to be critically important.