3 Crucial Truths of Selling

#hownottosell

Ok but in all seriousness, this is a perfect example of three crucial truths of selling:

1) Your communication matters.

If we can immediately spot spam and FEEL spammed by a foreign person with bad grammar, why would yours be any different? How often do you ignore your written or verbal communication, saying all the client should worry about is whether you can deliver the product?

If you were applying for a job, you would be silly to say the same thing. "Who cares if my cover letter has typos? I have experience and that's what matters!" Wrong.

If you can't show attention to detail in your communication with a client, why should they trust you'll do it while working on their project?

2) Your research matters.

It would take this guy less than 30 seconds to realize I am, in fact, a "madam." I can spot this sad attempt a mile away simply because he obviously doesn't know anything about me and put zero effort into discovering more.

Client research should be your very best friend. Don't ask stupid questions that you could have figured out on your own. They are professionals and it's a waste of their time. If you want their business, YOU do the work. They can tell when you haven't done your homework.

3) A "no" is just as useful as a "yes."

There's no reason to be afraid of sales. For most of us, it's the fear and discomfort of rejection that makes us hate it. But getting a "no" is still a success.

Why? Because you don't have to waste your time with them anymore. Move on. Not everyone will want/need you and that's ok. You've got bigger fish to fry. This guy never needed to go through the time and trouble.

In other words, you are successful at selling even if you get a "no." Embrace it! The only time you haven't been successful is with a "maybe." That's basically a "no" but they felt too uncomfortable with you to say it straight.