3 Crucial Truths of Selling

If we can immediately spot spam and FEEL spammed by a foreign person with bad grammar, why would yours be any different? How often do you ignore your written or verbal communication, saying all the client should worry about is whether you can deliver the product? If you were applying for a job, you would be silly to say the same thing. "Who cares if my cover letter has typos? I have experience and that's what matters!" Wrong.

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4 Steps to Closing a Large Sale

When it comes to sales, it's important to know the difference between small vs. large sales. In his book Spin Selling, Neil Rackham makes the distinction that larger sales are inherently more complex, sometimes involve more input, and affect more aspects of a business. Smaller sales tend to require less time and can usually be completed by listing benefits of the product or service.

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